Prior to the domain changing ownership in 2017, a wonderfully informative marketing blog lived at this address. Below is one of the archived articles from back then. Please note that the content below is not property of the current owners of but, we believe, contains wonderfully written and insightful information worth sharing.

The Critical Intersection for Great Blog Writing

Posted on December 14, 2012

One question every blogger has to answer at some point is this: what should you write about?

You can write about cats, you can write about the weather, or you can write about hometown politics.

You can write about anything you want.

But if you want your blog to be successful, what should you write about?

Some people say you should write about whatever your passion is. If you're really passionate about pygmy hedgehogs, that's what you should write about.

But here's the problem: how many people do you know that want to write about pygmy headehogs?

The answer is not that many.

You can write the greatest posts ever written about albino pygmy hedgehogs, but if nobody is interested in the topic, who's going to read your posts?

The answer is nobody.

This is the story of most blogs. People write about whatever happens to be on their mind when they sit down to type, and their blog becomes one of the millions floating around cyberspace with only a handful of readers.

So how do you start a successful blog? How do you start a blog with an interested and engaged audience?

The first step to take is picking a topic that people want to read. There's a reason that a lot of people write tech blogs and personal finance blogs. People are interested in those subjects.

If you want to start a successful blog, you have to pick something that people want to read about.

Don't expect that your blog will get read because you're writing is so good because people read blogs that give them something that they want.

Hence, you need to write about whatever it is that people want to read.

But this is only half of the answer.

The other half is that you do need to be interested in what you're writing about. If you're not, then there's no way you'll be able to keep writing.

Here's an example: if you're really interested in cooking, you shouldn't try to write about marketing. Blogging is a very demanding task. If you're not interested in what you're writing about, it's impossible to continue blogging. Completely impossible.

So what should you do? Should you write about what you're interested in, or should you write about what other people want to read?

The answer is that you should do both.

You should write about something that you're interested in and something that other people will want to read.

This is the critical intersection for great blog writing: the intersection of what the blogger wants to write about and what the reader wants to read.

This is the intersection where successful blog writing is found.

In order to start a successful blog, you need to write for yourself and for your audience.

If you only write for yourself, there's no guarantee that anyone will read what you've written. And if you just write for other people, then you won't have much motivation to keep writing.

Instead of compromising either, you need to find where the two meet. That's the intersection of great blog post writing.

If you're looking to start a successful blog with a large audience, the question you should ask is this: "What topic am I interested in that a lot of people also want to read about?" In other words, "What topic interests me that also interests a large group of readers?"

Once you find that intersection, you'll be on your way to starting a popular blog.

So here's the question for you: what are you going to write about?

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