The article below originally appeared at http://www.psloveblog.com/how-to-start-blogging on 3/1/2015 and is not the property of 5NorthMarketing.com. We believe, however, that it contains wonderfully written and insightful information worth sharing.
Here are some tips on how to start blogging. If you do not do your blog properly and with search engine optimization in mind, it can easily hurt your website traffic. The days when you could just write your innermost thoughts for the amusement of your customers are gone. Now competition is frightfully brutal and every word on your website counts. So, you need to start blogging properly, right from the beginning.
Before starting your blog, you will need to do some keyword research. There are tools on the Internet that can help you do this. Your objective is to find a list of words that will help the search engines like your blog. You will feature those words in your blog posts.
It isn't enough to come up with phrases – you can do that off the top of your head. You need to find the phrases that your customers are using to search for products like yours on the Internet. Rarely are those words the same words that you think they are. You also want those words to be used the least by your competitors. A keyword research tool will tell you all of this information.
By using keyword phrases when you start blogging that have a high search rate and a low usage rate on the Internet, you are giving yourself an awesome advantage over your competition. And this is almost the whole point to starting a blog. Well, you want to give helpful information and entertain your customers, also.
When you start blogging, you need to start off correctly from the beginning.
Here some important things to keep in mind:
Of course, these are just general rules. There are times your keyword phrase will be used as much as 14%, such as in a shopping cart. It isn't on purpose to go that high. It can happen because it is one word that is used a lot on your website like the name of your product. In a blog post, though, using it at about 1-3% should be the goal.
Write naturally with the reader in mind. You are starting a blog and writing for your customers, so it should read like you're writing for your customers. Your blog should exist in order to give information to your customers or to entertain them. You start blogging in order to keep your customers coming back to your website.