Prior to the domain 5NorthMarketing.com changing ownership in 2017, a wonderfully informative marketing blog lived at this address. Below is one of the archived articles from back then. Please note that the content below is not property of the current owners of 5NorthMarketing.com but, we believe, contains wonderfully written and insightful information worth sharing.
January 20, 2013
The way of successful email marketer is that the messages can be opened by the subscribers. If you not giving the permission to read the messages at least you have to give permissions for clicking through to your website or making a purchase. There are four ways to get customers to open your emails. First one is it solves a problem that is it assists its subscribers work out their problems by assimilating news and allowing industry to rapidly grab hold of up what is applicable to their industry.
The second way is to save them money that is many businesses to customer's marketers use these words regularly to reach their business such as free, save, sale, and free shipping so the customer can save the emails in their inbox for their future purchase and also look for the promotional offer.
The third way is to make them smarter by read business or trade publications or take courses to sharpen our skills. The fourth and final step is some of the emails consist of entertainment part which is to increase circulation and sales such as including fun video in the blog post and email last drop to endorse its annual business forum.